Biotech lead generation strategy. The Isogenica’s story.

Isogenica is a leading biotech CRO specializing in antibody discovery. With the largest synthetic library and its innovative CIS Display technology, Isogenica has the tools to optimize and accelerate the development of antibody therapies. Isogenica’s services are changing the way we develop treatments.

If your products or solutions are innovative, that's great. But if you don't communicate them effectively, you could miss important business opportunities.

Isogenica needs to clearly show its value to its target audience. They came to us to create their marketing strategy.

Our goal was clear: elevate Isogenica’s market presence and improve its lead capture. Here's how we approached their digital marketing strategy:

Engaging LinkedIn Posts

We crafted engaging LinkedIn posts designed to boost brand visibility, improve communication, and drive engagement. 

We created a monthly social media content plan for Isogenica. This social media plan keep their messaging consistent and focused.

For instance, the our content roadmap includes eight posts each month. Each post focuses on a different part of Isogenica’s business.

One post would highlight a blog on the website. Another would feature an interview with an Isogenica employee. A different post would showcase one of their products. Other posts would focus on their research and collaborations.

This approach helped us cover many of Isogenica’s activities. It gave a clear view of the company and its skills. At the same time, it increased its online presence and attracted new clients.

Blog Writing for the Website (content marketing)

Blogs serve as a critical platform for showcasing Isogenica’s cutting-edge projects and expertise. Our team of marketing experts and writers work together to create scientific blog posts. These posts explain Isogenica’s processes and show the potential impact of their work.

We break down biotechnological concepts and therapies, taking the reader step by step through the development process. We explained experiments in detail and showed the benefits of our innovations. This helps position Isogenica as a leader and trusted partner in antibody discovery.

We apply the 20/80 rule of creation vs distribution to increase awareness

We are not only creating high-quality content for social media networks and the website. We apply the 20/80 method which consists in spending 20% of your resources creating content and 80% promoting it.

Consequently, we use SEO to optimize the blog posts for search engines. We boost the exposure of our social media content with sponsored ads. And, we use email marketing to distribute our content to our email lists amongst other activities.

We also constantly repurpose the content to bring back users to our website. A blog post turn into a video or short clip. It can gain new life on social media, even months after someone first posts it.

Why Our Model Works

What is our secret sauce to generate biopharma sales leads? The strength of Magma Science lies in the seamless collaboration between our two specialized teams. Marketers and scientists work together to create an effective lead generation strategy. This helps us create content that is both accurate and appealing to customers of the biotech industry.

When we create marketing campaigns for companies like Isogenica, we do more than help them sell services. We help them share their value in a way that connects with their audience. This approach drives business growth and boosts their lead generation efforts.

Our biotech marketing agency can help your company grow its market share, improve conversion rate, and generate qualified leads. Contact us