Frequently asked questions
(FAQs)
About Magma Science
Who is Magma Science and what makes you different?
Magma Science is a digital marketing and branding agency specialized in life sciences, biotech, medtech, and pharma. We act as a strategic partner helping you communicate complex science and achieve measurable growth in global markets.
What sets us apart is our understanding of both scientific communication and digital marketing performance. Our team includes PhDs, former researchers and experienced marketers who understand both the subtleties of scientific communication and the channels that drive visibility and engagement.
Whether you're a startup looking to build visibility or a scaling biotech needing qualified leads, we tailor each project to your business goals, scientific positioning and market landscape. At Magma Science, we believe great science should be seen, understood and valued. Explore our solutions
What types of companies do you typically work with?
We work with companies across the life sciences, including biotech startups, medtech innovators, diagnostic developers, and pharmaceutical firms. Whether you're preclinical, scaling, or commercial-stage, we tailor our strategy to match your growth goals and scientific positioning.
Do you specialize in any particular area of life sciences (e.g., biotech, medtech, diagnostics)?
Yes. Our expertise extends across biotech, life sciences, medtech, diagnostics, and pharma. We understand the scientific language, regulatory details and market dynamics.
How is your team structured?
Our team has the best of both worlds: deep scientific understanding and advanced marketing execution. You’ll work directly with a science content coordinator who manages the collaboration between your team, our core strategists, and our network of expert creatives. This structure ensures your science is communicated with the highest quality and precision, from strategy to delivery.
Do you only work with life science companies?
Life sciences is our focus. We partner exclusively with biotech, pharma, medtech, and health science companies. This specialization allows us to offer insights, content, and strategies that are deeply relevant, scientifically accurate, and regulatory-aware.
Working with us
Do you replace our internal marketing team or support it?
We adapt to your needs. For many clients, we act as their full marketing department. For others, we work as an extension of their internal team.
How does the onboarding process look like?
We begin with a kickoff meeting to align on goals, audiences, and positioning. This is followed by a 3–4 week strategy development phase, including a detailed roadmap presentation. From there, we move into bi-weekly implementation and review meetings to keep everything on track.
Who will be our main point of contact?
You’ll have a dedicated account manager overseeing your project. You’ll also be invited to our project management platform, where you can interact directly with our team and track progress in real time.
How often do we meet or communicate?
We usually hold bi-weekly project review meetings. This rhythm allows us to stay aligned, execute effectively, and adjust strategies as needed. Day-to-day communication happens via our project management platform for agility and clarity.
Can we start with a small project first?
Absolutely. We understand that every organization has different needs. We’re happy to start small and scale the collaboration organically. Let’s talk
Do you work with startups or only established companies?
We work with both, from early-stage biotech ventures to global pharmaceutical leaders. Our approach and service structure are flexible and scalable to suit different levels of maturity and complexity.
Are your services available on a project or retainer basis?
We usually work on a retainer basis, but we can also work on stand-alone projects.
Do you require long-term contracts to start working together?
No. Our relationships are built on trust and results, not contracts. We don’t require long-term commitments, and you’re free to pause or stop our collaboration at any time.
What happens if we want to scale up or down services?
We’re flexible and pragmatic. If your priorities shift or your team’s needs change, we can increase or decrease our level of involvement. We'll work with you to find a solution together.
Services & Capabilities
What services does Magma Science offer?
We offer full-service life science marketing services. Our integrated services are designed to increase visibility, generate qualified leads, and position your brand as authority in its field.
- Marketing Strategy – Data-driven strategies tailored to your business goals
- Life science branding Services – Crafting distinctive, trust-building life science brands
- SEO & SEM – Optimized content and targeted ad campaigns to boost visibility
- Paid Advertising – Precision-targeted ads that drive traffic and lead generation
- Scientific Content Creation – Translating complex science into clear, engaging content
- Social Media & Content Marketing – Building brand trust through platform-specific strategies
- Video Production – Creating impactful video for demos, education, or trade shows
- Email Marketing – Automated campaigns that nurture and convert leads
- Scientific Translation & Editing – Ensuring accuracy and compliance in every language
Do you offer full marketing strategy or just execution?
Both. We can design your marketing strategy and execute it, or support you in a specific area where you need expertise. Whether you're looking for full support or targeted assistance, we adapt to your needs.
Do you offer design and branding services?
Yes. We consider that branding and marketing closely work together. We can develop your brand or work within existing guidelines. Our in-house design team handles most needs, but we also collaborate with partners when highly specialized design is required.
Do you build websites?
We build straightforward service websites. For more complex web development, we can partner with your dev team, guiding them with the strategic marketing insights to ensure optimal performance and user experience.
Do you offer translations or localization for scientific content?
Yes. We manage multilingual biotech content marketing projects and have a network of field-specialized translators. Our team has delivered content in over 8 languages, ensuring scientific accuracy and regulatory alignment across regions.
Do you help with SEO and Google ranking?
Absolutely. Life science SEO is one of our core services. We support clients in improving organic traffic — often the top-performing channel — and we can deploy multilingual SEO strategies to target international markets.
Do you manage social media accounts?
Yes. We use a very intuitive and collaborative platform that allows you to have full visibility and control on the content we create for your social media account. You can review, approve, and comment on planned content. We create the strategy, exceute and report results to you in full transparency.
Can you help us build marketing automation workflows?
Absolutely. That’s a key part of our lead generation work. We set up and manage automated flows to nurture leads through platforms like HubSpot, Mailchimp, or custom-built workflows — ensuring you move contacts from awareness to conversion effectively.
Can you support us with investor communications or fundraising materials?
Yes. We’ve helped clients refine their corporate narrative for investor decks, pitch documents, and strategic communications. Whether your goal is lead generation or attracting funding, we’ll help you present your story with clarity and impact.
Do you create technical and scientific content (e.g., whitepapers, case studies)?
Yes, and it’s a major strength of our team. We work closely with subject matter experts to develop content that is scientifically accurate and strategically focused. From editorial planning to writing, design, and promotion — we handle the full content cycle.
Do you support event marketing (e.g., conferences, trade shows)?
Yes, in relation to digital and brand activities. We help with content planning before the event, social media coverage during the event, and lead generation and nurturing strategies afterwards. We also support video production and branded materials for conferences.
Scientific Expertise
Does your team understand complex scientific concepts?
Absolutely. This is a core service at Magma Science. Our team includes both scientific experts and experienced marketers, allowing us to deeply understand your technology and communicate it effectively.
Can you write content for researchers, clinicians, or regulatory stakeholders?
Yes, this is one of our core strengths. We work with subject matter experts to make sure that every piece of content is accurate, relevant, and aligned with your business goals. From editorial planning to content creation and distribution, we manage the full process.
Do you have PhDs or scientists in your team?
Yes, we do work with scientists at PhD level. We take pride in the quality of the content we deliver, and we collaborate with highly qualified professionals to ensure your messaging is both scientifically accurate and compelling. Meet the team
Can you interview our scientists to develop content?
Definitely. We regularly interview in-house experts to extract insights and turn them into content — such as blog articles, podcasts, videos, and social media posts. It’s an effective way to showcase your expertise and connect with your target audience.
Can you work with our regulatory or legal team on content approvals?
Yes, of course. We're well-versed in working with regulatory and legal teams to ensure compliance with IP rights, privacy policies, and industry regulations. Our content approval workflows are designed to give you full control. Additionally, our CEO has a legal background, which enhances our understanding of these requirements.
Tools & Workflow
What tools do you use to manage projects and collaborate with clients?
We work with collaborative project management platforms that offer full transparency on tasks, deadlines, and responsibilities. As a client, you’ll have access to our platform and training on how to use it. If you prefer using your own internal tools, we’re also happy to adapt — we are used to all types of platforms.
What platforms do you use to manage social media?
Yes, we’re flexible. Many of our clients ask us to integrate with their preferred tools — from project management to asset libraries. We’re used to adapting quickly and ensuring smooth collaboration regardless of the platform.
Do you adapt to our internal tools and platforms?
Yes, we do work with scientists at PhD level. We take pride in the quality of the content we deliver, and we collaborate with highly qualified professionals to ensure your messaging is both scientifically accurate and compelling.
How transparent is your process during a project?
Transparency is a core value at Magma Science. You’ll have real-time access to the tasks we’re executing, and our bi-weekly review meetings give you a clear view of project progress, priorities, and outcomes. We also share live dashboards and campaign results so you’re always in the loop.
Will we be able to see what work is being done and when?
Yes. Through our project management platform, you’ll have full visibility on what we’re working on, what’s coming next, and what’s been completed. We also provide bi-weekly updates and real-time metrics on campaign performance.
How do you ensure alignment between our goals and the work being developed?
We ensure alignment through our strategic kickoff process, shared work platforms, and regular touchpoints. Our bi-weekly meetings are designed to check progress against objectives and allow for course corrections when needed. Your feedback is integrated in real time.
How do we give feedback or request changes?
You can give feedback directly through our shared platforms or during our regular check-ins. Whether it’s a comment on a specific content item or a broader strategic adjustment, we ensure all feedback is captured, discussed, and integrated quickly and clearly.
AI & Responsible Innovation
Does Magma Science use AI in its work?
Yes, we do — responsibly and strategically. We pride ourselves on being at the forefront of innovation, not only by testing new Artificial Intelligence tools regularly but also by partnering with trusted technology providers. AI helps us work smarter and faster, but it’s always used to support, not replace, our expert human insight.
What is Magma Science’s position on AI-generated content?
None of the content we create for you is AI-generated. We may use AI to support the creative process — for example, to explore ideas, organize inputs, or accelerate formatting. But every piece of scientific content is written and reviewed by real human experts. Accuracy and credibility are non-negotiable.
Do you take precautions when using AI tools with client information?
Absolutely. We never input confidential or unpublished information into third-party AI tools. As your marketing partner, we primarily work with public-facing information to minimize risk, and our internal processes ensure strict data protection at every step.
Confidentiality & Data Protection
How do you handle confidentiality?
Every project is covered by a confidentiality agreement. Our team is fully briefed on what can and cannot be disclosed.
Will you share or promote the work you do for us?
Only with your explicit permission. In some cases, we may feature a project as a case study — but only at a high level and never with sensitive commercial details. Your privacy and strategic advantage remain our priority.
How do you protect intellectual property and unpublished data?
We’re highly familiar with the requirements around IP protection, data security, and scientific publishing. You’ll retain full control over the content we create for you. Our workflows are designed to ensure your unpublished data is never shared, stored improperly, or reused outside the agreed scope.
Are you familiar with local compliance regulations (e.g., GDPR, HIPAA)?
Yes. We operate in full alignment with data protection laws such as GDPR (Europe) and HIPAA (U.S.). Our internal processes reflect these standards, and we understand the legal landscape that life science companies must navigate — helped in part by the legal background of our CEO.
Performance & Results
How do you measure the success of your campaigns?
That depends on the type of project we’re working on together. For demand-generation campaigns, we focus on measurable business outcomes such as qualified leads, conversion rates, and sales volume. For content-focused projects, success is evaluated based on quality, relevance, and timely delivery. In every case, our approach is results-driven and tailored to your objectives.
How often do we receive reports?
You’ll have 24/7 access to your performance data through a custom reporting dashboard built in Google Looker Studio. In addition, we hold monthly reporting meetings to review key insights, discuss progress, and adjust the strategy based on results and your evolving business priorities.
Do you offer dashboards or access to analytics tools?
Yes. We provide access to real-time dashboards through Google Looker Studio. These are customized for your project and give you full visibility over the metrics that matter — from traffic and engagement to conversions and ROI.
What kind of ROI can we expect?
ROI varies depending on your market, goals, and scope of work. That said, we are a performance-driven agency, and we apply best practices across strategy, execution, and optimization to deliver outcomes that match your business expectations.
Have you helped companies generate leads or sales before?
Yes. We've been helping companies grow their business for more than 15 years. Some of them have been working with us for more than 10 years and have scaled their business and expanded internationally through consistent, results-oriented marketing strategies developed in partnership with us. You can read this biotech lead generation case study to learn more
Do you have case studies or references?
Yes, we do. You can explore real examples of our work and results at: www.magmascience.com/our-work
Pricing & Contracts
How much does it cost to work with you?
Our pricing is tailored to your company profile, whether you’re a startup or a corporate client, and the scope of services required. Thanks to our lean structure and scientific specialization, we’re highly competitive and focused on long-term value, not short-term profit. We adapt our offering to match your priorities and growth stage. Book a discovery call
What is included in a typical retainer?
A typical retainer includes end-to-end digital marketing support: strategic planning, scientific content creation by PhD experts, social media management, online advertising, email marketing, visual production, and more. You’ll also have a dedicated Project Manager and Scientific Content Manager, plus full access to our collaborative platforms for project and content management.
Do you offer fixed-price packages?
Yes, we’re flexible. While most of our clients prefer retainer models for consistency, we can offer fixed-price solutions for specific projects. Our pricing is always transparent, with no hidden costs.
How quickly can we get started after our first call?
Very quickly. After our initial conversation, we can begin onboarding and ramp up activities almost immediately. While some strategic elements take time to implement, we’re ready to jump in and deliver value from day one.
How long does it take to see results?
It depends on the type of project and your goals, but many of our clients begin seeing meaningful impact within just a few months. We’d be happy to share recent case studies during a discovery call — just reach out!
International Scope
Where is your team located?
Magma Science operates as a remote-first agency. While part of our core team is based in Portugal, we have team members across Europe and other global regions. This international structure allows us to remain flexible, accessible, and aligned with the time zones and regulatory contexts of our clients.
Do you serve clients internationally?
Yes, we work with life science companies around the world — from the UK and EU to North America and APAC. Our digital approach and global mindset allow us to support international teams and adapt to region-specific marketing needs.
What languages do you work in?
We can work in English, Spanish, French and Portuguese. Most of our team is bilingual or multilingual, allowing us to deliver high-quality content and campaigns across different language markets.
Training & Internal Enablement
Do you train internal teams (e.g., sales, scientific staff)?
Yes. We offer custom training sessions and workshops for internal teams — from sales enablement to scientific communication. Whether it’s aligning your commercial teams with your messaging or getting your scientists to better explain their work, we’ll tailor our approach to your goals.
Can you help our scientists improve their LinkedIn presence?
Yes. We help scientists and executives improve their LinkedIn profile, create thought leadership content and engage with their audience. It’s part of how we turn scientific expertise into marketing strategy.
Do you offer marketing workshops or speaking engagements?
Yes, our team is available for custom marketing workshops, team training and speaking events. We’re passionate about sharing best practices and helping life science companies communicate better in the digital world.