Branding and Marketing for Wako Automation Lab Scheduling Software

Back in 2021, we were referred to Rob Bukar by another subsidiary of Fujifilm that we were working with. Rob leads the team of FUJIFILM Wako Automation, a company that provides research labs with automation solutions based on their Lab scheduling software called Director.

Our initial mission with Wako Automation was to revamp the branding of their Director Software in preparation for their most important trade show of the year. We created a unique identity that helped the Director Software stand out from the competition. From creating a video for the tradeshow based on motion graphics and existing footage, designing a impactful booth concept, to re-editing all collateral marketing presentations and flyers - our efforts paid off. According to Rob, this was their most successful trade show in years.

Moving on to the second phase of the mission, we focused on upgrading and optimizing all the digital assets of Wako Automation. This included revamping website content with optimized sales pages and blog content, managing social media presence, online advertising, and improving SEO. Prior to our involvement, Wako Automation had lost all its SEO positions due to a poorly managed web platform migration. However, today they are back up in search results and consistently bringing in new leads into the pipeline.

Our collaboration with Wako Automation has been a testament to the power of strategic life science branding and life science digital marketing efforts. By understanding their unique needs and challenges, we were able to tailor solutions that not only elevated their brand but also drove tangible results. Working with innovative companies like Wako Automation is a rewarding experience, and we look forward to continuing to support their growth and success in the future.